As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
They need to show how fanta is a 100% German brand, born of the will of Coca-cola to circumventing the embargos placed on Germany during the 40’s due to, you know, being Nazis and such.
They need to show how fanta is a 100% German brand, born of the will of Coca-cola to circumventing the embargos placed on Germany during the 40’s due to, you know, being Nazis and such.
“We make it from whatever comes out of the camps! It’s a nationalistic drink, please buy it!”
“Camps? Surely you mean ‘fields’… Right?”