So it is not just AI slop, it is bad AI slop. They didn’t even spend the money to find someone who is capable to write the right prompts.
And the ad did exactly what it was intended to do. Getting everyone to talk about it. Any attention, is good attention, when their advertising is literally there to remind you that they exist.
Hmm, yes, because the world is definitely in danger of forgetting about the obscure brand – checks notes – “Coca Cola.”
It reminded me that garbage exists and that I will continue to never buy it. Now I just hate it even more.
So, legally, since AI output is public domain, Pepsi (or someone else) could theoretically take this trailer and replace all the Coke logos with Pepsi, and then republish it as theirs, couldn’t they?
They could but why would they want to use such a shitty as to sell their product?
Because it would be very funny.
For the attention? They could call it an ad campaign.
*again
In case the relentless and horrifying “singing” hadn’t given it away
Even worse is the video they made explaining it.
Who did
Coca cola
A sloth and panda also make an appearance, animals that are commonly seen in winter environments.
I don’t really get the outrage, “Soulless corporation does soulless thing”. Colour me shocked.
It matters a little more I think, because Coke’s aesthetic is a part of “Americana” - people collect vintage Coke advertising. (And it’s a broad enough hobby to have niches; I had a professor that was specifically focused on how African Americans have been depicted in Coke ads in his collecting)
If you put any stock into what capitalism promises - Coke ads are supposed to be the best of the best. Coke doesn’t need to advertise to inform you that Coke exists. Coke holiday ads are supposed to be a spectacle, to encourage you to associate things like Christmas itself with the soda. Their advertising has changed how Americans picture Santa even. There were good artists who got paid, and you got advertising that was more to be trying to make you feel positive feelings/some appreciation of the aesthetics.
It’s just another symptom of late stage capitalism - that the interaction between the business and the customer must be hostile. They can’t pretend that their advertising is meant to be for our benefit. Like yeah, obviously as cynic lemmings we know advertisers are always full of shit, but I think for most normies the Coke ads have always been at least mildly interesting part of seeing a movie during the Christmas season.
There are a couple of placeholder ads put on billboards by the billboard company where I live, and one of them literally says “can’t block this ad, huh?” The hostiliy has become palpable.
They spent millions on this and did something like 27,000 prompts just to get this. It would have hasne cheaper and easier to just hire an animation team
The end result would have been better as well.
This meme brought to you buy AI™
Can you please make a version of this where the pictures on the right are higher resolution? Perhaps 2x?
Enhance!
With AI
They already did last year.
Nothing says happy holidays like a statistical approximation of a truck!
Incorrect. Nothing says happy holidays like a brown, carbonated beverage that tastes vaguely like malted battery acid. It is tradition.
NOW: CONSUME PRODUCT.
unzips wallet
I am so glad you finished that with “wallet”.
meat wallet
