I doubt that Europeans are making healthier choices primarily from a bigger focus on education around food. I think they come across as better educated because they grew up with laws that encouraged certain food systems. I’d imagine they’d have an easier time naming the ingredients of the bread they eat than Americans could, due to laws. I think the education starts with the politics of the food system.

It is an incentive, just not price. People can choose to support a food system that provides a better living, less environmental damage, and other priorities. More people could choose that if they had more disposable income and I don’t fault people for defaulting to price when making purchasing decisions.