People talking about how they could have just CGI’d it traditionally for (maybe) cheaper, but what about even the non CGI option most ads go with? It’s a gimmick.

They’re doing this to get people talking, which it does. That said, don’t drink coke. Like, regardless of the ad – it’s super bad for you, lol

AGAIN?!

Yeah, this is the same crap they had last year.

I thought they stopped doing it after they got alot of dislikes on their video.

So the (negative) hype around the shit they vomited out last time was so good (/inconsequential) they did it again? I sure do hate this timeline …

The holidays are coming guys!

That’s exactly what Coke wants. This brand is so big they don’t advertise to sell but to remind people that they should grab a coke from the fridge and brb I’ll do just that

5 AI “specialists”, 70,000 prompts, and this is the best they could come up with?

A vague red truck drives past iconic winter animals: a sloth, some seals, a panda, and a horde of bunnies that clip through each other. Some lights appear on trees, but not all the trees, just a few of them. What a sad lacklustre ad, even from AI.

A-fucking-nother one?

FFS it’s coca-cola. Do they really even need a new ad at this point? Who is going to see it and go, I should really try this coke thing out.

I’m not going to mourn the salaries of people who knowingly psychologically manipulate advertise for an industry which systematically spread health disinformation about sugars and fats in the 90s and is an intentionally enormous contributor to the ongoing childhood obesity, health more generally, and plastic pollution epidemics.

I will say, though, that I’m not happy this probably makes said psychological manipulation advertisement cheaper for them.

All people want to hear is “holidays are coming”

You could play a clip of every ad for the last 50 years and it would achieve the same result. It’s the music.

Silly twats

Also, if openai charges 50 cents for each second of video generated, and they had to create 70000 pieces of slop plus paying 5 “specialists” to sift between all the shit… did they actually save money doing this vs normal CGI where all the models are recycled from the last year campaign?

Marketing these days: make the most horrible ad for cheap money, let every single outlet report about it.

That is peak journalism!

Why are we giving the light of day to a company that sent paramilitaries to kill union organizers? That has been confirmed to have murdered at least 14 union leaders in Colombia and 8 in Guatemala, with workers literally assembled at gunpoint inside Coke plants and told to quit the union or die?

A company that has been draining communities’ water supplies in India, forcing wells to run dry and poisoning farmers’ land, with $28 million in damages assessed (and never paid)? That sold products in India containing pesticides at 140 times EU safety limits, including banned carcinogens?

A company operating in illegal Israeli settlements on stolen Palestinian land, funding extremist pro-settlement groups, and contributing taxes to fund military operations during an actual genocide?

A company that’s been named the world’s worst plastic polluter for 6 consecutive years, producing over 130 billion plastic bottles annually, then quietly dropped all its reusability commitments in 2024?

So using AI slop for advertising is just the cherry on top of the shit pie that the coca cola company already is, so if you’re not already boycotting the literal embodiment of capitalistic evil, let this be the last straw.