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Cake day: December 1st, 2023

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  • That’s the neat part, you can’t, because the companies that run ad networks (e.g. Google and Meta) intentionally make the consumer behaviours market as opaque as possible. As the market maker, they have an economic incentive to withold information from their customers, because any mistakes from market participants due to information assymetries directly translate to profit surplus for the market maker.

    We have long since moved on from simple pay per click/view pricing models to pay per “impression,” the definition of which is not clear even to the companies that purchase the ads.

    And in a somewhat ironic twist, one of the motivations for such extensive surveillance is the desire to quantify such ROIs. Statistics and analytics such as click through and conversion rates all require tracking user behaviour across vast networks.







  • It’s just surveillance capitalism as usual. The basis of free markets only works when all parties have agency and no information assymetries exist. AI chatbots with friendly, conversational tones elicit people to reveal way more personal data than they usually would, and make them more trusting of an algorithm that seems to know them perfectly.

    This personal data is then refined and processed to not only profile and identify, but to directly modify the behaviour of users, so that they purchase or do things they wouldn’t otherwise. Every notification, nudge, and inconvenient default setting is the result of billions of A/B tests proven to provide big tech maximum profit.

    For some sobering statistics, over 60% of the US has Amazon Prime, the vast majority of which do not even bother to price compare. With Amazon preferencing its own Amazon Basics above competitors at higher prices, this is pure profit.